The famous Zig Ziglar once said that “Everything is sales” and I completely agree. No matter where you go, we all have been confronted with the inexperienced and less than a desirable salesperson, dull in appearance and personality. Their name is forgettable, and they look like they just rolled out of bed. Not to mention, they probably will hand you the typical cookie cutter business card. There’s no life to them, and they are unattractive in every way. Hopefully, we are not speaking about you.
Sad to say, but all of us judge people the first 5 seconds we meet them, especially salespeople. More often times than not, we try to avoid them, but they wallow to us like a lost dog looking for a bone. That being the case, us salespeople must be two steps ahead of the game.
I don’t know about you, but I want to be wowed by a salesperson, especially in the first 5 seconds. Let’s face it, we live in a high paced, advanced society and we are not interested in the average and mundane anymore. The consumer has built a resistance to normalcy and we want an amazing experience. While we could belabor this point for a while, let’s focus our attention and talk about 3 simple tweaks, that can impress our future client in the first 5 seconds we meet them.
Dress to Impress
Why be average and ho-hum? It’s well stated that we are drawn to people who are attractive and well-dressed. Styles have changed and I suggest we get some insight into what is trendy, for example, clothes that fit the body well with no baggage anywhere. I believe this applies to the seasoned salesperson as well. Invest in a great pair of shoes. Typically, when a woman encounters a new person, she checks their shoes out. Women like good shoes and shoes give insight into how you carry yourself. I can’t tell you how many compliments I got on a pair of brown shoes I bought from Kohls, and it cost me less than fifty dollars. This also applies to belts, watches, and ties. I think it is safe to say in 2016, that business casual is widely accepted as normal and professional. However, having a stunning variety of ties will make you stand out and generate a host of compliments. And take all the compliments you can get!
Accessories are associated with status, this includes watches and belts. Women are typically better in this department of fashion because they are more intuitive to how a prospective client views them. (Plus, they also care about how they look). They have an amazing natural instinct. Don’t forget, you don’t have to shop at expensive stores to look stunning. A lot of department stores now carry “Slim or Fitted” sizes. I recommend those fittings to whom it applies. Own your body type and dress it well. The late Steve Jobs had a simple but well-noted style, black turtleneck with jeans and sneakers. While we all can’t be CEO’s of a billion-dollar company, his simple style made him unordinary, because he was. And that’s the point.
If you’re having trouble deciding what is good for you, I suggest going to Pinterest and searching modern business fashions. I promise you will get inspired and discover some great ideas to how you can spice up your wardrobe and impress future clients within the first 5 seconds.
Have An Unforgettable Name
I may be stretching it here, but bear with me. Having an unforgettable name will help you be remembered and perhaps not forgotten. If you’re like me, you probably forget people’s name 10 seconds after you meet them, oops. If you’re in sales, you want people to remember your name and you want them to like you. Here’s a trick that I encourage exploring and perhaps implanting. Right, when you meet a prospective client for the first time, try to associate your name with something simple, familiar, or well known, so they get it. Let’s say your name is John, and you introduce yourself saying, “Hello, my name is John, like Johnny Appleseed, or like the famous John Adams.” (This is slightly tongue in cheek, but you get the point.) Use discretion with each client. The point is to get a chuckle, start a conversation, and more importantly, you want them to like you and not forget your name.
For example, my name is Kristopher Stoff, but most people call me Kris Stoff or Kristof. It sounds like one name and it’s not as common. It’s unique and sounds better than regular Kris. Sometimes, when I introduce myself I say this with a smile, “My name is Kris Stoff, not to be confused with Kris Kristofferson.” (Works better with the older generation.) And to my benefit, Disney released their hit movie “Frozen” with a character named, “Kristoff.” The point is, people, laugh and don’t easily forget your name.
Lose The Cookie Cutter Business Card
If you want to make the sale, you have to be better than average. Average business cards are a dime a dozen and so are salespeople. This is a simple, yet cost-effective tactic that will not only boost your confidence but also impress your future clients. Cookie cutter business cards are dispensable, they lack great design, and don’t differentiate you from the competition. In order to succeed, you must create a business card that is not worth throwing away. It must be aesthetically pleasing and simple. The quality must resemble worth and fine design. It must be so good, that they can’t ignore you. You don’t want it fitting in their wallet with a stack of other useless business cards. In essence, you want your business card to stand out like the black sheep.
While I am no graphic designer, I encourage you to check out moo.com. I think you will be excited to see the great designs they offer. Once again, I encourage you to check out Pinterest and type in business cards. I promise you won’t be disappointed.
These are small, simple steps you can start incorporating into your sales presentations today! So what’s holding you back from being an above average entrepreneur?
Check out my blog where I talk about old school advice for the modern millennial www.themodernmentor.com